I created the Mouton Noir site to present a fashion brand that celebrates individuality through thoughtfully curated apparel for men and women. The homepage greets visitors with a statement that reflects the brand’s personality—melding aesthetics and quality—and invites them to “discover quality, style, and a perfect fit for every moment” moutonnoirinc.com. I wanted the launch to feel exclusive yet welcoming, highlighting current offerings like the 2025 winter short and long puffer jackets, while teasing upcoming collections—like the spring and summer tennis line—for added anticipation moutonnoirinc.com+1.
On the shop pages, I organized the product categories intuitively across items like hoodies, denim (jeans/cargo pants), accessories, and t-shirts—making browsing easy and clear moutonnoirinc.com+1. I included features like quick-view, compare, and wishlist options to boost usability and engagement moutonnoirinc.com+1. My design goal was to build a stylish e-commerce presence that feels modern, accessible, and distinctive—one that supports both men’s and women’s collections while inviting customers into the brand’s evolving story.
