I built this website for my client to serve as both a professional and personal showcase—reflecting their journey from athlete to entrepreneur and sports business advocate. The goal was to ensure visitors immediately understood their role as an entrepreneur, sports business leader, and advocate for student-athletes. The site highlights their academic background, including a double major in Management and Marketing from the University of Kentucky and ongoing master’s studies in Sports Industry Management at Georgetown University, while also showcasing their work as the Founder and CEO of DTS Sports & Entertainment—an agency focused on empowering student-athletes through strategic NIL guidance, brand building, and holistic support.
I designed the site with clear, intuitive navigation through sections like Media, Portfolio, and Contact. The Portfolio showcases their professional achievements—managing athlete branding, negotiating contracts, launching merchandise lines, and building social media presence—alongside academic honors and leadership roles. The Media section features interviews, podcasts, and live sessions to add a personal dimension, while the Contact page makes outreach simple and direct. My aim was to create a polished, authentic platform that communicates their passion, experience, and vision within the sports industry.
