I built this website for my client, Focal Signs, to showcase their expertise in delivering high-quality, custom signage solutions across Calgary and beyond. From the start, I emphasized their core message: “Illuminating Your Brand, Transforming Your Space,” positioning them as trusted visual storytellers with over 15 years of experience. I highlighted a diverse range of creative offerings—everything from channel and 3D letter signs to vehicle wraps, wall murals, trade show displays, fabric flags, and LED digital sign boards—ensuring that visitors could easily understand and explore the full breadth of their services.
To enhance user engagement and professionalism, I included a clear portfolio gallery to visually demonstrate Focal Signs’ craftsmanship, as well as strategic features like 24/7 customer support, free delivery, and quality assurance. Navigation flows through Home, About, Our Portfolio, and Contact Us with prominent “Get a Quote” CTAs throughout the site. I also integrated a streamlined contact form, accessible location details, and multiple touchpoints (email, phone, and Google Reviews). My goal was to create a polished, approachable, and conversion-driven platform that makes it easy for businesses to trust Focal Signs with their branding and signage needs.